Promotion Planning Guidelines

I would like to share some guidelines for Entrepreneurs who are looking to expand and create brand awareness for their business. I’m a firm believer in jotting down goals, objectives and promotion ideas that you wish to implement into your business. The following brief guide should be helpful in your next Promotion Planning venture! Hope it’s useful. 

1. Decide & Set Your Promotion Objective(s). Ex.
   1. Attract New Customers
   2. Retain Current Customers
   3. Define Your Target Area
   4. Define The Benefits Of Your Promotion
   5. Define Your Goals For Your Promotion

1. Plan & Define The Details Of Your Promotion (Attraction)
   1. Are You Using a Price Incentive Promotion
   2. Are You Using a Coupon
   3. Are You Doing Social Media Promotion To Gain Likes & New Followers 
   4. Are  You Going To Offer a Free Trial
   5. Are You Going To Create a Contest for Customer Engagement

1. Evaluate The Success Of Your Promotion
   1. How Many People Participated
   2. How Many New Social Media Impressions Did Your Business Receive
   3. How Many People Engaged & Clicked Thru Your Website
   4. How Many Purchases Were Achieved 
   5. Did You Reach Your Goals
   6. Evaluate Your Rate Of Investment

Here’s to a successful 2019!

DJ Who?